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Agnes Koh is the Director and founder of Etiquette & Image International. She is the recipient of the Promising SME 500 2014 Award from the Small Medium Business Association (SMBA). Agnes is recognized across many industries as a leader in etiquette, protocol and wellness coaching.

Vastly qualified,  she is an astute expert with the following certifications under her belt:

  • Certified International Protocol Manager, Protocol School of Washington, PSOW
  • Certified Image Consultant, Canada, AICI CEU
  • Certified Business Etiquette & Protocol Consultant, Canada, AICI CEU
  • Certified Executive Refining Image, International Image Institute, Canada
  • Certified Advanced Colour Analysis, International Image Institute, Canada
  • Certified in Master Business Etiquette & Protocol, IBICA
  • Certified American Business Etiquette Trainer, ABETA
  • Certified Children Etiquette Trainer, Florida, U.S.
  • Certified Behavioural Consultant, IML, Inc. USA
  • Diploma in Holistic Wellness, C.H.Ed, UK.
  • BA (Hons) Business & Marketing, University of Portsmouth

Drawing her 28-year experience, Agnes operates her own studio at IMM Shopping Mall.  Her works encompass soft skills and holistic development in Etiquette, Behaviour, Deportment, Networking, Professional Image, Train-the-Trainer, Health and Fitness.


  • 2014 – Promising SME 500 2014 by SMBA, Small Medium Business Association
  • 2011 – “Most-Loved Beauty Professionals” Holy Grail Beauty & Fashion Awards.
  • 2009 – Successful Entrepreneur 2009 by Singapore Today Commemorative Magazine.


Agnes exudes a very positive energy and radiates sensible, pragmatic and realistic  aura.  People are gravitated by her engaging encounters and confidence.  She establishes a lasting relationship and connects with people of diverse backgrounds, age, social and business.  She is committed, passionate and service oriented and these qualities have been truly reflected in her life.  Below are her forte:


Agnes has worked with a plethora of multinational clients.  They include Standard Chartered Bank, Hewlett Packard Singapore, Philips Electronics Singapore Pte Ltd, Neptune Orient Lines (NOL), Firmenich, Singapore Armed Forces, Abbott Singapore, Mitsui Chemicals Asia Pacific Ltd, Volkswagen Group Singapore, Glaxo Smith Kline Pte Ltd.  Her corporate engagements have set a high benchmark for knowledge, skills and behaviour transformation.

She is the master trainer of the accredited train-the-trainer certification programs. Client feedback praises her capacity to motivate her trainees with an engaging and energetic teaching style. Applying the knowledge and experience acquired through her years of training, Agnes injects her strong beliefs in honing etiquette, image, protocol and wellness skills into her new book, Presence, Proficient, Professional; and two additional books, Seasonal Colours to Slimmer, Gorgeous and Attractive You, Gentlemen’s Guide to Personal Brand. Previously, she also published a children’s manners book to instil good manners to the little ones. She believes culture and social courtesy should be nurtured at a tender age.

Extending a complete style doctrine, she recently launched an e-commerce retail store, Amosome, where her collections of apparel, accessories and activewear are sold.


Agnes was featured on Singapore Mediacorp Channel 8, Super Family 2 for an episode on Fine Dining and Social Etiquette. Contributing to National Etiquette Week, she went on radio 938 Live to discuss the importance of etiquette. She has been featured, quoted, interviewed and shared her expertise on various aspects of etiquette, protocol and manners in national print and social media.


Agnes graduated from the University of Portsmouth, UK with a Bachelor of Arts (Hons) in Business and Marketing. Her senior management experiences in deluxe hotels and hospitality span food and beverage, rooms division, event management, catering (MICE), tourism and travel. Throughout her career, she earned opportunities to undertake high profile events. She has met eminent political figures such as the late President Ong Teng Chong, founding Father of Singapore, Mr Lee Kuan Yew, Ministers and Celebrities. Her hospitality and intelligence have led many gratified guests to write glowing testimonials. She was awarded by the Singapore Hotel Association for her excellent performance with “Outstanding and Friendly Service Towards Guests.”


Agnes believes in deeply experiencing every moment in life, loving unconditionally and being a blessing to others. She takes increasing wisdom, abilities and opportunities to a whole new level. Her innate charm and skills are backed up admirably by an abundance of gumption. Agnes has always followed an old truism: Follow your passion in life. After all, it is this key ingredient that has led the highly sought-after Etiquette and Protocol coach to marry her love for beauty with a unique combination of exercise, food science, nutrition and health.